Brands often focus on product benefits and attributes, when the process behind them is the key to delivering value. This video I created for CPP Global tells a story about the company’s commitment to lean manufacturing principles and what this means to customers.
The JDRF Piedmont Triad Hope Gala raises over a million dollars for type one diabetes research each year. I was asked to produce this year’s Fund a Cure video, which focuses on the story of the gala honorees and their family, and kicks off a series of donations to the organization. This video features Wake Forest University Athletic Director Ron Wellman, JDRF advocate and volunteer Linda Wellman, Ron and Linda’s daughter Dr. Nicole Wellman Rice, Nicole’s family, and JDRF volunteers Red and Marinda Maxwell.
Work on the video included story development, principal photography and editing.