New Breed Logistics (now XPO Supply Chain) operated more than 70 dedicated client distribution and repair centers across North America and Asia. Frequently, prospective clients would visit these facilities to see operational examples of the company’s innovative supply chain solutions. New Breed asked, how can we improve the appearance of these facilities, which were always in a state of evolution.
The solution went beyond window dressing. I developed large format prints and artwork that served multiple purposes: Art highlighted the clients’ connections with the Fortune 500 brands they serve. Client staff who worked on site were continually reminded of New Breed’s dedication to their brand values. And, the artwork encouraged New Breed employees to see themselves as extensions of those marquee brands.
To develop this long-running program that was installed in more than half of all New Breed facilities, as well as adopted by headquarters staff of some of the brands served, I provided graphic design and art direction, writing, photography, and production and fulfillment services. In some cases, projects involving these large scale banners and framed art for 100,000 square foot-plus facilities went from concept to installation in one week.