Earlier this year I was asked to collaborate on a video with JDRF that answers the question, Who is the type to ride and fundraise for a cure for type one diabetes? My role was director and photographer for a shoot that took place over a couple of days. The organization’s marketing department provided a script and editing.
Projects
Website for Morbern
Morbern.com has been an evolving project, for all the right reasons. We launched a new brand site for this Canada-based commercial vinyl manufacturer that incorporates online sample ordering while simplifying the staff’s management of more than 800 SKUs.
In collaboration with Morbern’s team and other marketing partners, we continually listen for opportunities to improve the user experience, and have added numerous site updates including a product finder application, sales representative search, and integration with a third-party fulfillment system to improve the speed and quality of sample deliveries.
Video for ESR Entrepreneurial Ministry Program
Seminaries continually explore how to remain relevant at a time when interest in some traditional religious institutions is declining. Earlham School of Religion introduced a Certificate in Entrepreneurial Ministry. The program guides and supports ministers who perform ministry in non-traditional contexts. As the program reached the end of its first year, I had an opportunity to interview members of the class about their experiences.
Video for Design Influencer Conference
My colleague Mary Leigh Howell spoke at the 2019 Design Influencers Conference, and asked me to put together a very brief video about evaluating influencers to include in her presentation. Warning: This is what should have been an hour of content, crammed into two minutes.
Process, not Products
Brands often focus on product benefits and attributes, when the process behind them is the key to delivering value. This video I created for CPP Global tells a story about the company’s commitment to lean manufacturing principles and what this means to customers.
Video for JDRF Hope Gala
The JDRF Piedmont Triad Hope Gala raises over a million dollars for type one diabetes research each year. I was asked to produce this year’s Fund a Cure video, which focuses on the story of the gala honorees and their family, and kicks off a series of donations to the organization. This video features Wake Forest University Athletic Director Ron Wellman, JDRF advocate and volunteer Linda Wellman, Ron and Linda’s daughter Dr. Nicole Wellman Rice, Nicole’s family, and JDRF volunteers Red and Marinda Maxwell.
Work on the video included story development, principal photography and editing.
Video for Ten Pound Hammer
My friends at Ten Pound Hammer came up with a very on-brand take on marketing mistakes, and asked me to shoot and edit this prototype video which was turned into a series. Any project that requires a sledge hammer is bound to be entertaining.
New Breed Employee Appreciation Video
New Breed Logistics (now XPO Supply Chain) called me with an urgent request: Could a photographer and I get to New Jersey on short notice to capture video of an unusual event?
New Breed provides manufacturing support for Boeing CH-47 Chinook helicopters and had arranged for one to land at their facility outside Philadelphia, where employees and families could tour the aircraft and see the product of their hard work. The head of the Chinook program for the US Army would be at the controls, tour the facility and offer a few words to the assembled employees.
I quickly lined up a local shooter whose primary work is shooting sidelines footage for the NFL Network, then got on a plane to New Jersey. After landing I had an afternoon to scout locations and develop a preliminary shot list. With one photographer working the event, I planned to supplement his footage with stills that I would capture throughout the day.
Run-and-gun was the order of the day. From touchdown to liftoff later that day we were in constant motion, shooting Army, Boeing and New Breed staff, interviewing employees, and looking for opportunities for b-roll that would tell the story of an unusual day at the facility.
Back in North Carolina, I received the second part of the assignment: Create a show that focuses attention on employee’s involvement in the manufacturing of the Chinook. Those employees would be the primary audience.
A day long edit and a few revisions later, this was the final product.