Earlier this year I was asked to collaborate on a video with JDRF that answers the question, Who is the type to ride and fundraise for a cure for type one diabetes? My role was director and photographer for a shoot that took place over a couple of days. The organization’s marketing department provided a script and editing.
Morbern.com has been an evolving project, for all the right reasons. We launched a new brand site for this Canada-based commercial vinyl manufacturer that incorporates online sample ordering while simplifying the staff’s management of more than 800 SKUs.
In collaboration with Morbern’s team and other marketing partners, we continually listen for opportunities to improve the user experience, and have added numerous site updates including a product finder application, sales representative search, and integration with a third-party fulfillment system to improve the speed and quality of sample deliveries.
Seminaries continually explore how to remain relevant at a time when interest in some traditional religious institutions is declining. Earlham School of Religion introduced a Certificate in Entrepreneurial Ministry. The program guides and supports ministers who perform ministry in non-traditional contexts. As the program reached the end of its first year, I had an opportunity to interview members of the class about their experiences.
Brands often focus on product benefits and attributes, when the process behind them is the key to delivering value. This video I created for CPP Global tells a story about the company’s commitment to lean manufacturing principles and what this means to customers.
The JDRF Piedmont Triad Hope Gala raises over a million dollars for type one diabetes research each year. I was asked to produce this year’s Fund a Cure video, which focuses on the story of the gala honorees and their family, and kicks off a series of donations to the organization. This video features Wake Forest University Athletic Director Ron Wellman, JDRF advocate and volunteer Linda Wellman, Ron and Linda’s daughter Dr. Nicole Wellman Rice, Nicole’s family, and JDRF volunteers Red and Marinda Maxwell.
Work on the video included story development, principal photography and editing.
My friends at Ten Pound Hammer came up with a very on-brand take on marketing mistakes, and asked me to shoot and edit this prototype video which was turned into a series. Any project that requires a sledge hammer is bound to be entertaining.
New Breed Logistics (now XPO Supply Chain) operated more than 70 dedicated client distribution and repair centers across North America and Asia. Frequently, prospective clients would visit these facilities to see operational examples of the company’s innovative supply chain solutions. New Breed asked, how can we improve the appearance of these facilities, which were always in a state of evolution.
The solution went beyond window dressing. I developed large format prints and artwork that served multiple purposes: Art highlighted the clients’ connections with the Fortune 500 brands they serve. Client staff who worked on site were continually reminded of New Breed’s dedication to their brand values. And, the artwork encouraged New Breed employees to see themselves as extensions of those marquee brands.
To develop this long-running program that was installed in more than half of all New Breed facilities, as well as adopted by headquarters staff of some of the brands served, I provided graphic design and art direction, writing, photography, and production and fulfillment services. In some cases, projects involving these large scale banners and framed art for 100,000 square foot-plus facilities went from concept to installation in one week.
New Breed Logistics (now XPO Supply Chain) called me with an urgent request: Could a photographer and I get to New Jersey on short notice to capture video of an unusual event?
New Breed provides manufacturing support for Boeing CH-47 Chinook helicopters and had arranged for one to land at their facility outside Philadelphia, where employees and families could tour the aircraft and see the product of their hard work. The head of the Chinook program for the US Army would be at the controls, tour the facility and offer a few words to the assembled employees.
I quickly lined up a local shooter whose primary work is shooting sidelines footage for the NFL Network, then got on a plane to New Jersey. After landing I had an afternoon to scout locations and develop a preliminary shot list. With one photographer working the event, I planned to supplement his footage with stills that I would capture throughout the day.
Run-and-gun was the order of the day. From touchdown to liftoff later that day we were in constant motion, shooting Army, Boeing and New Breed staff, interviewing employees, and looking for opportunities for b-roll that would tell the story of an unusual day at the facility.
Back in North Carolina, I received the second part of the assignment: Create a show that focuses attention on employee’s involvement in the manufacturing of the Chinook. Those employees would be the primary audience.
A day long edit and a few revisions later, this was the final product.